And yes, with Spike Jonze directing and Kanye/Jay involved, there's little doubt that the shooting-the-shit vibe of the proceedings was storyboarded and calibrated for maximum relatability.
as Throne lyrical memes-and by casually trashing them, the two superstars are once again telegraphing their own stratospheric fortunes. Sure, those cars are Maybachs-which ranks second to Rolexes & co. Basically, it's Jay and Kanye bro-ing out, trading lines and noogies, blow-torching cars, and performing donuts and figure-8s at some scrapyard-looking venue. Which is why the music video for "Otis" is so refreshing. Seriously, you'll learn a lot about the names of luxury watch brands listening to this thing. Like Kanye.The Root has a nice line about Kanye West and Jay-Z's new, collaborative album Watch The Throne: It's " Avatar for your speakers." The first wave of criticism about the record-both in positive and lukewarm reviews-has focused on both the album's sonic opulence and the two rappers' incredible fixation on their own wealth. We can't quite put our finger on it, but something smells fishy. Hublot and Rolex featured in Jay-Z and Kanye Wests new video Otis Featured Watches in Jay-Z & Kanye Wests new Viedo Otis Jay-Z with a Hublot Classic. The charm of Otis, the first single from Jay Z and Kanye Wests collaborative album Watch the Throne, is simple: Jay and Ye spit great verses over a. And something that was lost in translation was an abrupt message at the end about the car in the video being auctioned off to support drought relief in Africa. But last night, MTV was the only place you could stream this steamer. The video has finally made it to YouTube. The chummy buddy crap at 1:40 is unbearable. Look, I don't care how badly these dudes want to convince us they're Best Friends Forever and Ever and Ever. We all know the only reason he's even in this video, on this song, or has the new collabo with Jay-Z is because after the one-two punch of 808 and Heartbreak and then his public harassment of Taylor Swift, no one is gonna buy a Just Kanye anything. See: Right around the 58-second mark, Ye completely flubs mouthing along to Jay-Z's verse. Hey, here's a pitch for an out-there, expectation-crushing music video: Two of the biggest names in the rap game trash a custom vehicle with a buzz saw and a blow torch, while hanging out with ugly women, eating gross-looking food, and doing whippits.
Wouldn't It Be Cooler If They Trashed That Car But you've been hyping this shit for weeks and it's only 196 seconds long?Ģ.
"Otis" is barely three minutes long! Look, MTV, we know attention spans are extinct. Remember when an MTV Music Video World Premiere meant, like, Michael Jackson presenting a half-hour saga, the subtext of which was how much more he had descended into madness since the last video. Video Premieres Used to Mean Something, Dammit It's totally no good! After the jump, check out Crossfade's five reasons Jay-Z and Kanye's "Otis" video totally sucks.ġ.
Put simply, this pair of premiere rap man-baby millionaires has, quite predictably, substituted soul for swag. Earlier in the week, Crossfade reported on the new Hova-slash-Yeezy collabo "Otis" and how the track totally misses the point of the original Otis Redding song it samples.
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